Mr Wayne Kwan

wayne_kwanMr Wayne Kwan is a business associate and in-house Consultant of Edu Outdoor Activities (EOA) Pte Ltd. He is the co-founder of EcoMapping™ with EOA in which Nature is used as a tool for Organisational and inter-personal enhancement.
Wayne brings with him more than 15 years of experience in management consulting, training, education, and research. Wayne and his team of associates specialize in the application of leading-edge diagnostic & assessment tools to help businesses and individuals maximise their performance. Some of the popular tools include Business Performance Diagnostics™, 3-Sixty Profiler™, Competency Profiler™, Myers Briggs Type Indicatorâ, & DISC Personal Insights Profile™.


Wayne is currently the Managing Partner with ABTRUST CONSULTING ASSOCIATES. He also oversees the M.A.D. CENTER® – the Management Assessment & Diagnostic Center. He was previously the Principal Consultant with an international management consultancy group. Prior to that, he held various senior management positions at both local and multinational organisations. Wayne holds bachelor, graduate, and professional degrees in management from both local and overseas universities. While studying overseas, he won several scholarships and research awards from the universities and the government.


Wayne has extensive experience, knowledge and training in applied business psychology & behaviour. He also provides one-to-one coaching and counselling on career optimization. Wayne is trained, licensed and certified to use the MBTI® & its related materials. The MBTI® is the most widely accepted psychometric tool in the world. Most Fortune 500 companies use the MBTI® .


Wayne is also a certified trainer of the Adventure Learning Technology, and the Wilson-PSB’s Team Innovation programmes. He is a Certified Professional Behavioural Analyst (CPBA) from the renowned Success Insights International (USA), a pioneer in the DISC behavioural profiling system. He has participated in the internationally acclaimed Harvard Negotiation Project programme. As a seminar leader and a workshop facilitator, Wayne blends a powerful and energetic style with a marvelous sense of humour to inspire and motivate people to learn.


Wayne consults with organisations representing a broad spectrum of businesses that include the Fortune 500 companies. His clients include the Prime Minister’s Office, Singapore Airlines, CISCO Systems (USA), Singapore Tourism Board, Ministry of Health, National Panasonic, Hewlett-Packard, British Airways, Prudential Insurance, Bosch Group, Pacific Internet, Swiss Reinsurance, Ricola Asia Pacific, IBM, and many more.


He has previously worked in USA and Australia, teaching in and consulting through business schools there. He has been an adjunct lecturer at a number of well respected business schools including the National University of Singapore, Nanyang Technological University, Curtin University of Technology, Royal Melbourne Institute of Technology, Strathclyde University, and Maastricht University (Netherlands). He regularly teaches in the undergraduate and graduate business programmes, and conduct executive development courses at the Singapore Institute of Management and Marketing Institute of Singapore.


Wayne is also author to a number of management publications and has presented papers in international management conferences. His works have appeared in both local and international journals such as the Singapore Management Review, Journal of Marketing Planning & Intelligence, Journal of Marketing for Higher Education, and Journal of International Marketing & Marketing Research. He has appeared in business talk shows over the Radio Corporation of Singapore. He is also listed in the International Who’s Who Directory.


In spite of his busy schedule, Wayne finds time to serve & contribute to the community. He serves as a counsellor to secondary school students and volunteers his time to charitable organisations. He is a volunteer with the Ministry of Community Development & Sport as a Family Life Ambassador. He was previously a member of the Board of Governors at the Singapore Armed Forces Reservist Association (SAFRA). He has also served as the pioneer member of the validation team (for management courses) at the Centre for Computer Studies, Ngee Ann Polytechnic.